Our 2nd Year Business students have been very busy over the last four weeks completing their first Junior Cycle Classroom Based Assessment (CBA). The task involved students working in groups to develop an idea for a new product. Once they had their idea they then conducted market research– both field research and desk research. The next step was to put together an action plan which involved developing the marketing mix for their new products. There was a fantastic mix of innovative product ideas including a sliotar with an inbuilt tracker, a pen which can change colour by simply pointing at a colour of your choice, and a nail varnish that was both sustainable and vegan friendly. Students developed many key skills during this project including working with others, communication skills, problem solving and time management to name but a few. Well done to all involved 👏👏
